https://www.jinwoo-park.com/newsletter daily 0.75 2024-12-05 https://www.jinwoo-park.com/newsletter/blog-post-title-one-mn399 monthly 0.5 2020-08-25 https://www.jinwoo-park.com/newsletter/blog-post-title-two-ywf6l monthly 0.5 2020-05-20 https://www.jinwoo-park.com/newsletter/blog-post-title-three-pcndg monthly 0.5 2020-05-20 https://www.jinwoo-park.com/newsletter/blog-post-title-four-zbyd7 monthly 0.5 2020-05-20 https://www.jinwoo-park.com/home daily 1.0 2025-11-24 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/a087fbc2-af94-4b23-a7d5-851dab4b4efe/DSCF6383-min.jpg https://www.jinwoo-park.com/copywriting daily 0.75 2024-01-13 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/edf9e165-b309-4918-98dd-ec85fc4939a6/Screen+Shot+2021-10-28+at+2.08.33+PM.png Copywriting - Puffin (2021 - 2022) Puffin is an all-in-one trip planning tool. The following were my tasks for Puffin: Creative copy guideline Landing page copy About page copy Misc UI copy Paid ad copy for Facebook ad campaigns https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/b18073a0-ea25-42d9-a87a-33f90e29d7ec/BiteSize_Website_Destination_Canada_Cover_1920x817_mobile.jpg Copywriting - Destination Canada (2022) The Canadian Tourism Commission tasked my team and I to prepare its marketing materials for the promotion of Canadian provinces for tourism. The following were my tasks for Destination Canada: Edited and cut existing video scripts to create multiple social media video ads per province. https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/47dfaf5f-11ed-49dd-8601-567a4407c65d/GHGSAT_COVER.jpg Copywriting - GHGSat (2022) GHGSat monitors emissions with satellites and aircraft sensors. My team and I were tasked to come up with marketing materials for its campaign for an upcoming launch of satelites. The following were my tasks for The Connecting Group: Came up with a concept for GHGSat’s marketing video Wrote and edited the script for GHGSat’s marketing video Created the tagline, ‘Clear View. Better Future.’ Created campaign copy Created social copy, as well as copy for social images https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/5786eefa-92eb-485a-aebb-e382ba7ed94d/Holocene.PNG Copywriting - Holocene Impact Capital (2021 - Ongoing) Holocene Impact Capital is an impact-focused boutique capital management and advisory firm. The following are my tasks for Holocene: Creative copy guideline Comprehensive copyediting for webpages https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/5dbbea84-a9cd-46b1-bad0-8b0f2d9302b7/dac47fe5-daef-42c6-aa97-86c8b00301dc.jpeg Copywriting - Flowbo (2021) Flowbo is a YC and venture-backed startup for influencer funding. The following were my tasks for Flowbo Creative direction. Brand messaging workshop. Website copy. https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/99e596fe-d589-4c38-8003-84007c851ad0/Screen+Shot+2021-10-28+at+3.09.46+PM.png Copywriting - The Fan Engagement (2021) The Fan Engagement is an SMS-based user engagement platform The following were my tasks for The Fan Engagmenet Website copy. Creative messaging https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/00e7deb5-75a5-4dc8-b97b-38cfd04a6d37/shot.jpeg Copywriting - Call the Shot (2021 - 2022) Call the Shot is an SMS-based prediction game created for Molson Coors, Boston Pizza, and the NHL. The following were my tasks for Call the Shot: Created campaign title concepts and narrowed it down to ‘Call the Shot’ based on feedback SMS texts for interaction with the user, including initial engagement and game questions Marketing copy for display on various channels including posters, menu boards and coupons Website copy https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/ca678a03-5d56-4479-b367-1295c0f4a25e/Elan+Skill+It+Up.PNG Copywriting - Elan Skill It Up (2021 - 2022) Elan Skill It Up is an SMS-based staff engagement campaign created for Elan. The following were my tasks for Elan Skill It Up: Created campaign title concepts and narrowed it down to ‘Skill It Up’ after feedback. SMS texts for interactions with users Marketing copy for display on various channels Website copy https://www.jinwoo-park.com/narrative-projects daily 0.75 2021-10-28 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/6ee0c3f7-3acb-44dc-99b5-cdbaf44d78d2/capsule_616x353.jpeg Narrative Projects - Wonhon (2018 - 2021) Project type: Video Game Wonhon is a paranormal stealth-action game set in 1920’s Korea. The player controls a girl who was unjustly killed along with her family by soldiers. In the afterlife, she gains paranormal ability to turn into a ghost and possess the living from the Jeoseung Saja, the God of Death. With these powers, she sets out on a path for revenge. Work: Concept Creation Narrative Design Scriptwriting Accolades for Wonhon: Grand Prix Finalist at BIC 2020 Indie Prize Finalist at Gamedaily Connect 2019 Top 20 Game at GTR Conference 2019 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/5d2d1551-621e-4a8c-8884-c4937415da28/MV5BYWQ1MmUzNjYtOTM1Ni00NjI5LWJmYTctYWZlMTZjZGFkZTc5XkEyXkFqcGdeQXVyODIzMDk4MzU%40._V1_.jpg Narrative Projects - Anomaly (2019 - 2020) Project type: Short film In a world where clones are used for commercial purposes, a psychologist begins an investigation on a clone that dreams. Work: Adapted a short story into a screenplay Post-production Click link below to view (Password: Anomaly2020) https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/2f762d44-a9af-46e5-ba8c-2c6ce041b989/ezgif.com-gif-maker.png Narrative Projects - Whattastory (2019 - 2020) Project type: Mobile Game Whattastory is a narrative driven mobile game where users can play through various choice-based stories. Work: Narrative Design Story pitching Scriptwriting Scriptediting Writer Management https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/db6f081d-ce90-4455-b7db-812eeab4e5d6/titleScreen-1-1.png Narrative Projects - Maruta Escape (2016 - 2018) Project type: Mobile Game Maruta Escape is a stealth-puzzle game with a time control game mechanic. The player takes control of a test subject trying to escape an abandoned experiment facility while trying to find the truth to what happened. Work: Concept Creation Narrative Design Scriptwriting Accolades for Maruta Escape: Google Indie Games Festival 2016 & 2017 Finalist 2017 IndiePlus Contest Top 10 Finalist Official Selection at Indie Prize Showcase at Casual connect USA 2016 Official Selection at G-Star BIC Indie Showcase 2017 Official Selection at Busan Indie Games Festival 2017 2018 SXSW Gaming Awards: Gamer’s Voice Finalist https://www.jinwoo-park.com/oxford-soju-club daily 0.75 2025-06-01 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/14827721-6838-4bf1-b838-ef498594e11f/OxfordSojuClub_MPG.jpg Oxford Soju Club - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.jinwoo-park.com/contact daily 0.75 2025-08-30 https://www.jinwoo-park.com/content daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/ce9a1f46-f1dc-4401-b096-faee05c24dd2/chameleon+blog.PNG Content - Chameleon (2022 - 2023) Chameleon is a B2B SaaS for product adoption. I was responsible for SEO and content: Here are some examples of my works: Chameleon Benchmark Report 2023 Best React Product Tour Libraries (Blog with the 6th highest traffic as of August 2023) How Product Adoption Creates Recession Proof SaaS Businesses (Winner of Product Management Today’s MVP Awards 2022 for Market Strategy) How to Effectively Gather User Feedback and Apply It to Product Development (Winner of Product Management Today’s MVP Awards 2022 for Data & Analytics) https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/91423083-c758-4878-aeb0-11cd6917879a/156131828_117135097040039_1453172070986735474_n.jpeg Content - Manmade (2021 - 2022) Manmade is a Montreal-based men’s essentials e-commerce brand. The following were my tasks for Manmade Content Strategy Content Research 25 Articles 1 Whitepaper https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/88221ca4-63a8-4e8e-8f56-c3131adeb070/flora+learn.PNG Content - Flora (2021 - 2022) Flora is a plant care startup. The following were my tasks for Flora SEO consulting Content strategy Content analytics reporting https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/d2e7a60e-4724-468c-86b1-f94b78ce92fc/Screen+Shot+2021-10-28+at+4.36.10+PM.png Content - The Lucky Formula (2020 - 2021) The Lucky Formula is a business book by Mark Lachance, an entrepreneur. The following were my tasks for The Lucky Formula: 15 Interview sessions Interview transcription Book outline Research Ghostwriting ~ 60,000 words Editing Proofreading Fact checking https://www.jinwoo-park.com/events daily 0.75 2025-11-13 https://images.squarespace-cdn.com/content/v1/617ae4c25a30d826d5bb9c23/ebe6cbc8-c513-4353-a6e5-08d9849a3237/Oxford+Soju+Club+Cover.jpg