Selected Portfolio
Userflow (2024 - 2025)
Content Marketing Manager (July 2024 - December 2025)
Wrote in-depth long form SEO content including product education, thought leadership, case studies, and competitor comparisons
Created short and long videos for thought leadership, new feature launches, and product education.
Created data dashboards for tracking content performances.
Planned and executed AEO content strategy to raise visibility on LLMs
Created and experimented with new types of content for AEO including product integration recipes and ‘how-to’ Youtube videos with complementary articles.
Chameleon (2022 - 2023)
Content Writer (June 2022 - August 2023)
Identified target keywords and created plans to rank for them.
Created SEO data dashboards for efficient tracking and measurement.
Planned & executed SEO strategy to maximize organic traffic.
Wrote SEO content for top ranking on target keywords.
Optimised existing content for SEO based on keywords.
Planned and executed SEO experiments.
Managed freelance writers for the blog.
Edited all freelancer articles & approved them for publication.
Optimized SEM campaigns with copy edits and experiments.
Holocene Impact Capital (2021 - 2024)
Holocene Impact Capital is an impact-focused boutique capital management and advisory firm.
The following are my tasks for Holocene:
Creative copy guideline
Comprehensive copyediting for webpages
Destination Canada (2022)
The Canadian Tourism Commission tasked my team and I to prepare its marketing materials for the promotion of Canadian provinces for tourism.
The following were my tasks for Destination Canada:
Edited and cut existing video scripts to create multiple social media video ads per province.
GHGSat (2022)
GHGSat monitors emissions with satellites and aircraft sensors. My team and I were tasked to come up with marketing materials for its campaign for an upcoming launch of satelites.
The following were my tasks for The Connecting Group:
Came up with a concept for GHGSat’s marketing video
Wrote and edited the script for GHGSat’s marketing video
Created the tagline, ‘Clear View. Better Future.’
Created campaign copy
Created social copy, as well as copy for social images
Elan Skill It Up (2021 - 2022)
Elan Skill It Up is an SMS-based staff engagement campaign created for Elan.
The following were my tasks for Elan Skill It Up:
Created campaign title concepts and narrowed it down to ‘Skill It Up’ after feedback.
SMS texts for interactions with users
Marketing copy for display on various channels
Website copy
Puffin (2021 - 2022)
Puffin is an all-in-one trip planning tool.
The following were my tasks for Puffin:
Creative copy guideline
Landing page copy
About page copy
Misc UI copy
Paid ad copy for Facebook ad campaigns
Call the Shot (2021 - 2022)
Call the Shot is an SMS-based prediction game created for Molson Coors, Boston Pizza, and the NHL.
The following were my tasks for Call the Shot:
Created campaign title concepts and narrowed it down to ‘Call the Shot’ based on feedback
SMS texts for interaction with the user, including initial engagement and game questions
Marketing copy for display on various channels including posters, menu boards and coupons
Website copy
Flowbo (2021)
Flowbo is a YC and venture-backed startup for influencer funding.
The following were my tasks for Flowbo
Creative direction.
Brand messaging workshop.
Website copy.
The Fan Engagement (2021)
The Fan Engagement is an SMS-based user engagement platform
The following were my tasks for The Fan Engagmenet
Website copy.
Creative messaging